Social Media in Numbers

 Social media allows us to follow developments in the world, access interesting content, share what is happening in our lives and observe what is happening in the lives of others.

When we spend too much time on social media, it has a negative impact on our lives.

Do you ever have those days when the last thing you check before going to bed is social media and the bad news you see steals your sleep or you wake up first thing in the morning and find yourself scrolling through media?

Have you ever thought about the effect that too much social media has on our mental health?

Let's explore the impact on health together, but first let’s look at numbers.

1. There are 4.2 billion active social media users worldwide

That’s 490 million more social media users than at the start of 2020 and shows that social media is still growing rapidly. It’s also 53.6% of the total global population (around 7.8 billion people).

Yep, you heard it right – more than half of all the people on earth use social media.

And that’s even more impressive when you consider that only 4.66 billion people have access to the internet.

2. 76% of Europeans are active social media users

This makes them one of the top countries in terms of social media adoption rates. Not even the US has greater adoption rate, with 73.7% of the population active on social media.

Africa is the region with the lowest adoption rate. Only 9.1% of those in Middle Africa, 9.1% of those in Eastern Africa, and 14.5% of those in Western Africa use social media regularly.

3. Italians spend an average of 1 hour and 45 minutes on SM